It’s the start of New York Fashion Week but things are expectedly different this year, from the runways to the wardrobes of New Yorkers.
Fashion Week is taking place with limited to no spectators, though most can watch virtually as upwards of 90 percent of shows are digital. Those working or attending will have to abide by mask-wearing and social distancing rules.
But even wardrobes themselves have evolved in the pandemic in favor of comfortability as people continue to work from home and avoid social gatherings.
Loungewear, athleisure, and pajamas have dominated retail sales in the time of coronavirus. Overall apparel sales sank 34 percent from March to July, according to the NPD Group.
Eventually though, the industry will rebound, New York Times Fashion Director and Critic Vanessa Friedman told NY1.
“Two things really that we can learn from history, which is essentially that fashion obeys physics like everything else in the world—skirt lengths go up, then they come down. Things get very fancy, then they get very minimal. So that would suggest that we’re going to see the same thing. At a certain point the pendulum will swing again and after all the athleisure and the pajamas and the sweatpants we will go back to a more dressed up wardrobe,” said Friedman.
Pajama sales rose 143 percent in April, while pant sales fell 13 percent, according to the NPD Group. Sales of shorts increased 67 percent, while t-shirt sales jumped 47 percent.
Friedman said fashion evolves after a time of crisis.
“When we’ve gone through a really hard time and come out of it, whenever we do come out of this one—people want something new, they want to kind-of signal to the world that the age has changed, that there’s a new beginning — and what better way then getting dressed up,” she said.
The way clothing is made has gone through its own shift, potentially for the better.
Because factories have been closed, clothing brands have been using “deadstock,” or leftover and scraps of fabric, to produce new items, which is actually more sustainable.
Friedman was a guest on “One New York” Monday morning.