Danny Fratta is a familar face each year during the Feast of San Gennaro.

Known as "Danny on the Corner," his family had a stand on the corner of Mulberry and Grand streets since the feast began 98 years ago. They sell Torrone, which is Italian nougat candy.

For years, Fratta's Uncle Vinny ran the stand and recently had the street corner named for him.

Fratta also cooks up Zeppole, which are deep fried dough balls.

It's a family tradition to work the feast, which started basically as a one day block party with Italian immigrants paying tribute to the patron saint of Naples, San Gennaro. 

"It became this 11-day, 11-block big world famous feast," Fratta said. 

Another regular is Lucy Spata, whose stand sells a variety of pork and beef products including famous Sausage and Peppers, which is a feast favorite.

Spata's family has also had a stand at the feast since the beginning. 

"My heritage, my tradition, my grandmother started this, and I kept it up. I can't let it go now," she said. 

Visitors are also likely to bump into John "Baby John" DeLutro at the feast. He is a manager at Caffe Palermo and a pizza place among other stands.

DeLutro has crowned himself the "Cannoli King," and talks about the importance of keeping the feast alive over the years as the neighborhood changed. 

"There's still a few of us that are really going to hold on and we are not going no place," he said. 

The feast is big for businesses in Little Italy, like La Mela restaurant on Mulberry Street. The owners still live in the neighborhood too. 

"It's actually our biggest 11 days of the year, and it's crucial," John Diaz, general manager of La Mela, said. 

The feast is a tradition for vendors and businesses, but also for folks who attend yearly.

Keith William Richards says he has been attending the event since he was a kid. 

"I plan on hitting every restaurant, and every stand, just can't get enough," Richards said.