In an effort to build vaccine trust, Mayor Bill de Blasio is launching a new public service campaign called "NYC Vaccine for All."

The campaign is meant to instill trust and confidence that the vaccine is safe to take. Ads will appear in 16 languages on the subway, radio, television and various digital platforms. 

The mayor helped kick it off by asking city hospital workers to share their stories and urge New Yorkers to get vaccinated.

“All the pain, all the suffering, all the loss can be defeated through this vaccine,” said the mayor at his Tuesday morning briefing.

Kevin Cruz, who has worked at North Central Bronx since 1978, called the vaccine a “no-brainer,” and said he hopes every New Yorker gets it.

“To me, it’s not a matter of if you’re going to get [COVID-19] but when you are going to get it, or someone close to you is going to get it,” said Cruz, detailing how it affected his family.

“You don’t know what the side effects of COVID-19 are. We’re filling refrigerated trucks with the side effects,” he said.

Cruz detailed his experiences in the hospital, saying when health care workers went into a shift they didn’t know if they would get off of it.

He said he can’t imagine people not wanting the vaccine.

“I don’t know what they’re waiting for,” Cruz said. “I think it just has to be something that we’re all going to have to do.”

Other health care workers at the mayor’s briefing shared his sentiments. They detailed living in fear of their jobs or bringing the virus home to loved ones.

“I urge everyone to get the shot of hope,” said Suja Mohan, nursing director of emergency medicine and radiology services at Queens Hopsital.

She said that even “young seemingly healthy people are becoming critically ill from COVID-19.”

The campaign comes amid fears a new strain of the virus discovered in the United Kingdom could reach the five boroughs as the city battles an increase in cases. The city's average seven-day positivity rate is 5.88%, above the 5% threshold.