ATLANTA — Basketball Hall-of-Famer Shaquille O'Neal likes Krispy Kreme doughnuts so much, he has purchased the brand's downtown Atlanta location.
O'Neal has publicly displayed his affection for the brand - especially Krispy Kreme's Original Glazed doughnut - in media and on social media.
Krispy Kreme also announced in a news release Monday that Shaq is the brand's new global spokesman.
O'Neal was inducted into the Naismith Memorial Basketball Hall of Fame last month after 19 years in the NBA. He played his college ball at LSU.
Krispy Kreme opened in 1937 and is headquartered in Winston-Salem, North Carolina.
The Associated Press contributed to this report.