It’s a runway, on the runway! With an energy-efficient airplane as their backdrop, models brought high fashion to new heights Thursday on the tarmac at Kennedy Airport.
“I think there are so many different ways to communicate sustainability, and our way is to look at it from a more creative perspective,” said Jessica Minh Anh, Show Producer and Supermodel.
Supermodel Jessica Minh Anh produced the show, inviting select designers to help her emphasize the need for an environmentally friendly fashion industry, which is considered to be the second biggest polluter in the world.
Minh Anh says since logistics are such a huge part of the business, she partnered with shipping courier DHL to host the show from their gateway at JFK. The company hopes to reduce all logistics-related emissions to zero by 2050 with the help of new technologies.
“If you think about we’re really the facilitators of world trade right? We’re moving things across borders so if we can be more responsible to the planet it goes a long way,” said Laurice Bancroft, SVP Network Operations, DHL.
Minh Anh says all of her fashion shows shed light on larger global issues such as sustainability. She’s also known for placing runways in some of the most unsuspecting places in the world, including the Hoover Dam, the Grand Canyon, and the Eiffel Tower.
“I think the most beautiful clothes should be showcased at the best location, and also it’s always nice to amaze and impress people,” said Minh Ahn.
And she hopes her eye-catching catwalks will inspire people to learn more about how they can help with the important causes she associates them with.