Westchester County Executive George Latimer is releasing the first TV ad of his primary bid to unseat progressive Rep. Jamaal Bowman, touting “real progressive results” from his years in county government.

The 30-second spot, which is the first part of a seven-figure ad buy on cable and digital, was shared exclusively with NY1 ahead of its Tuesday rollout.

In the ad, Latimer points to infrastructure investments in Westchester County, various climate initiatives, and a ban on gun shows on county-owned property.

What You Need To Know

  • In the 30-second advertisement, George Latimer touts "real progressive results" from his years as Westchester County Executive, pointing to climate initiatives and infrastructure investments, among other things
  • The spot is the first part of a seven-figure ad buy by the Latimer campaign on cable and digital

  • Latimer is challenging incumbent Rep. Jamaal Bowman for the Democratic nomination in New York’s 16th Congressional District, which includes much of Westchester County and a sliver of the Bronx

“True public service means putting people over personal agendas,” Latimer says, narrating the spot. “It’s time we had a congressman who will take on the MAGA extremists that are holding us back to get real results for you.”

Latimer and Bowman are dueling for the Democratic nomination in New York’s 16th Congressional District, which includes much of Westchester County and a sliver of the Bronx.

Bowman, who is seeking his third term, has been endorsed by progressive star Rep. Alexandria Ocasio-Cortez (D-Bronx) as well as the top three House Democrats, including Rep. Hakeem Jeffries (D-Brooklyn).

Latimer has the support of former Gov. David Paterson, several local Democratic committees, and former Rep. Elliot Engel, who Bowman beat to win the seat four years ago.

NY1 has reached out to Bowman’s team for any details on their TV ad plans.

Bowman recently announced that his campaign raised $1.3 million in the first three months of 2024, almost doubling the $736,000 he brought in in the last quarter of 2023. 

Latimer, who raised $1.4 million in the fourth quarter of 2023, has not yet released his fundraising totals from this most recent quarter. The website Jewish Insider reports that Latimer expects to announce that he outraised Bowman again.