Of the many things you see on a subway platform, a barber giving a haircut isn't usually one of them.

And Salome Williams-El didn’t expect to be here. Since 2020, she operated her own barber shop, Images, on Mott Avenue in Far Rockaway. But that changed when a storm hit on Jan. 10.

“When I came in the next morning, my heart pretty much dropped, because there were nothing but bricks everywhere,” Williams-El said. “If you saw the shop, you would have thought it was a deadly scene. I thought whoever was around would have automatically died.”


What You Need To Know

  • Salome Williams-El's shop, Images, on Mott Avenue was destroyed in a storm on Jan. 10

  • She started a GoFundMe to help raise money to get started in a new shop but decided to cut hair for a few hours in the subway to raise awareness

  • Her loyal clients have helped her, letting her cut their hair so others can see her work

Fortunately, no one was hurt, but the building was uninhabitable. She started a GoFundMe, but decided she had to do more.

“I started my own GoFundMe without a plan,” she said. “And one day, I was just sitting down just thinking, and it just popped up and could do. I could get a broader audience if I cut hair in [the] train station.”

And she’s certainly gotten noticed. People stopped by asking questions. She isn’t accepting cash or payments, just suggested donations to her GoFundMe through a QR code.

“I didn’t know how it was going to turn out,” she said. “But I was able to reach a lot of people in different areas.”

She has been able to do this with the help of her clients, who have been very loyal to her.

“I asked her if she needed any help, like, 'Hey, do you want me to help clean up?’” William Golden, a longtime client, said.

“Of course I was compelled to come out and help her,” Donny Bellmon, another client, said. “She’s the best barber I know.”

They take turns to watch her back, handing out fliers and getting their haircut, so others can see her work. She says she consulted with NYPD transit on where she could set up.

Williams-El plans to do this on Friday evenings for now, hoping each cut and fade gets her closer to the $15,000 she needs to reopen in a new space.