Steve Madden has been a significant player in the fashion industry for decades.

In his new fall campaign, “Never Miss a Beat,” Madden celebrates the cultural trends of New York City.

The brand was founded in the city in 1990.

The campaign includes cameos from iconic New Yorkers like The Green Lady, Lady Bunny and Seth Phillips.

The featured footwear styles include leather buckled boots, sliver sneakers and red-leather cowboy boots.

Madden joined “The Rush Hour” on Wednesday to talk about the new campaign.