The Democratic National Convention is rolling out the red carpet for social media content creators.

In a first, the Democratic National Convention Committee announced Friday it is opening up credential requests to content creators. Much like with traditional media, convention staffers will provide credentialed creators with assistance that will allow them to cover the event in their own style, give them access to key spaces, connect them with surrogates and VIPs, and supply them with convention video clips. 

The convention will be held Aug. 19-22 at Chicago’s United Center.

The DNCC has hired full-time staff members dedicated to influencer engagement, and the committee says it will have a “robust volunteer infrastructure” to help support content creators. 

The committee is also planning ways to distribute content to influencers covering the convention from outside Chicago.

The move comes as Americans, especially young ones, are increasingly turning to social media for their news. A Pew Research Center poll last year found that 50% of U.S. adults say they either sometimes or often get their news from social media.

Forty-four percent of TikTok users ages 18-29 said they regularly get their news on the platform, while 42% of Instagram users said get their news there, according to the survey.

“Creators have revolutionized the way Americans consume information and content, and their innovations will continue to play a critical role in how the American people view not only this election cycle, but every election cycle moving forward,” Cayana Mackey-Nance, the DNCC’s director of digital strategy, said in a statement. “We are leveling the playing field between content creators and traditional media, and ensuring that more Americans than ever before are able to experience and engage with this critical part of our Democratic process.”

The DNCC foreshadowed the move in the spring when it invited social media personalities to the May walkthrough at the convention site. The Biden administration has at times turned to influencers, including to help tout President Joe Biden’s record and to promote the COVID-19 vaccine. 

In recent months, Biden and former President Donald Trump, the presumptive Republican nominee, have joined TikTok.