It's hard to miss Casey DeSantis on the campaign trail as her husband, Florida Gov. Ron DeSantis, runs for president.

The former television host is a force in her own right. As her husband campaigns, she's shaking hands, giving speeches and even hosting her events.  She has long been one of his top advisers in his role as Florida's chief executive.

Aside from being a surrogate, she's reported to be deeply involved in decision-making in his presidential campaign.  

"Obviously, spouses can have different roles in political campaigns: That of an advocate, or that of a cheerleader, or a strategist, if you would," said Sandra Pavelka, Founding Director of the Institute for Youth and Justice Studies at Florida Gulf Coast University. "And I think that Mrs. DeSantis has been all of these."

Recently, the mom of three launched the group, "Mamas for DeSantis," which seeks to "protect the rights of parents."

Experts say Gov. DeSantis can be stiff with voters, and that Casey DeSantis' presence has the opportunity to soften his image. 

"She was a successful television personality and a reporter, right? She had a great career," said Tony Brunello, a professor of political science at Eckerd College. "She also has been a terrific mom and has also survived cancer. 

"Lots of great elements of the Casey DeSantis story are right there in front of you, and she has all those tools that would effectively humanize a somewhat stiff public candidate, let's say" he added.

But Brunello says Casey DeSantis' visibility could be a double-edged sword in a general election because of the issues she has supported.

"If you look hard at some of the issues they take up, anti-LGBTQ and [anti-]trans, a series of things that might actually be minefields for the governor, especially in a national campaign," he said. 

Intended or not, by campaigning as a team, they provide a contrast with former President Donald Trump, the frontrunner in the race, and former first lady Melania Trump.

One expert believes the DeSantis campaign is happy with any comparison.

"He knows that Trump's infidelity and his marriage is an issue," Todd Belt, Director of Political Management at the George Washington University, told Spectrum News. "And by raising the profile of his wife, he's hoping to capitalize on that, especially among voters who are still put off by that."

"If we look at this current election cycle, we haven't really seen Melania at all on the campaign trail," Pavelka said. 

Spectrum News reached out to the DeSantis and Trump campaigns for comment.