EAST AURORA, N.Y. -- The fight over who the "real" constituents of the 27th Congressional District are is playing out on the front of an electronic billboard.

A billboard in support of Chris Collins is going up Monday along Route 20 in Hamburg. It's one of the same billboards the group Citizens Against Collins used to try and pressure him to hold a town hall meeting in his district, something Collins has so far declined to do.

Michael Caputo, who raised roughly $1,700 online for the billboard, said he didn't want negative attacks on his congressman to go unanswered.

"I put real, real constituents on the billboard to basically shove it up their backside, that's all I did and I'm glad it worked," said Michael Caputo.

"I bought a billboard on the same board that they had their billboard and that's basically because all of the people who drive by Seven Corners every day, got a chance to see their billboard and were misled to think that constituents don't support Representative Collins. In fact, we do," Caputo said.

"It was important to show that the constituents of the 27th District appreciate his hard work and by the way appreciate his early and strong support for Donald Trump because that's what this is really about," he said.

"(Collins is) giving us the message that he does not care about his constituents and I think that's starting to be heard loud and clear," critic Michelle Schoeneman said.

Schoeneman, of Citizens Against Collins, said while their billboards garnered attention, they didn't achieve their goal.

"They were not effective in getting Mr. Collins to agree to hold a town hall meeting," she said. "They were very effective in adding members to our group, so we've added a few hundred members since the billboard went up."

She said they've put a 3rd sign up in the Rochester portion of the congressman's district, spending roughly $6500 ,so far.

We spoke with an elections attorney who does not believe either side is federally required to disclose the billboard costs as campaign spending.

"We're not in a campaign season," Caputo said. This isn't about driving people to the polls. It's about constituents simply saying thank you. We're not asking people to vote."

"This is just a straight grassroots effort put up on GoFundMe for anybody to contribute that wants to contribute," Schoeneman said.

Both sides admit they appear to be on a collision course if and when Collins runs for re-election in 2018.

The congressman chose not to comment Friday.