With each flip of a burger, the Gotham Burger Social Club is doing what it can to help victims of the wildfires in Los Angeles.
All of the sales from its California Dreamin' burger will go towards the Pasadena Humane Society and the California Fire Foundation.
"We're going to donate all of our profits from that burger to a couple of organizations: a firefighter organization, as well as an animal rescue organization,” said Mike Puma, the owner of the Lower East Side restaurant.
Customer David Burnstein, who said he has friends in Los Angeles, came to show his support on Sunday.
"Everybody is safe, they are out of harm’s way for right now,” Burnstein said of his friends. “But keeping in close contact just to make sure."
Lauren Lamothe, a Lower East Side resident, used to live in LA.
“It is a shocking to see, you don't expect those things to happen,” Lamothe said.
Lamothe visited Supermoon Bakehouse, which donated 10% of its sales from Sunday towards efforts to help people impacted by the fires.
"It's going to a good cause,” Lamothe said. “It's hard being from New York, like, you really don't know what you can do, so if you can do something, a little bit, like, even if it is 10% of my Sunday pastry then I am happy to do that."
The line grew while NY1 was there.
"Our hearts go out to LA,” said Indiana Oxlade, the pastry chef at Supermoon Bakehouse. “We are grateful to be involved in this cause today and do our little bit for the community."
Besides food, boxes of clothing and supplies were collected in Greenpoint, Brooklyn over the weekend. They were loaded into trucks to be taken to North Hollywood.
The efforts represent just a few of the ways New Yorkers across the city are pitching in to help in any way they can.