Krispy Kreme on Monday launched its first flavor collaboration of the year, unveiling three new Biscoff-inspired doughnuts. 


What You Need To Know

  • Krispy Kreme on Monday launched its first flavor collaboration of the year, unveiling three new Biscoff-inspired doughnuts

  • The sugary snacks include the Biscoff Iced Doughnut, the Biscoff Cookie Butter Kreme Filled Doughnut and the the Biscoff Cookie Butter Cheesecake Doughnut

  • The Biscoff-inspired doughnuts will be available at select stores across the United States and Canada through Jan. 29

  • Customers who purchase the Biscoff doughnuts at participating Krisy Kreme locations will also receive a free packet of Biscoff cookies, while supplies last

The sugary snacks include the Biscoff Iced Doughnut, Krispy Kreme’s original glazed doughnut dipped in Biscoff Cookie Butter icing.

Then there’s the Biscoff Cookie Butter Kreme Filled Doughnut, which the company describes as a “shell doughnut filled with Biscoff Cookie Butter KREME filling, dipped in Biscoff Cookie Butter icing and topped with a swirl of dark chocolate flavored icing and Biscoff Crumble.” 

Finally, there is the Biscoff Cookie Butter Cheesecake Doughnut, Krispy Kreme’s original glazed doughnut dipped in Biscoff’s Cookie BUtter icing and topped off with cream cheese frosting and Biscoff crumble. 

The Biscoff-inspired doughnuts will be available at select stores across the United States and Canada through Jan. 29. Certain chain grocery stores – including Walmart, Kroger, Food Lion, Publix and more – will also offer the Biscoff-Krispy Kreme doughnut selection. Customers can search Krispy Kreme’s website for participating locations. 

“Our doughnuts made with Lotus Biscoff are popular around the world and it’s definitely time for our U.S. fans to get a taste,” Dave Skena, global chief brand officer for Krispy Kreme, wrote in a statement. “Both doughnut and cookie lovers will be amazed by this delicious combination.”

Customers who purchase the Biscoff doughnuts at participating Krisy Kreme locations will also receive a free packet of Biscoff cookies, while supplies last. 

Lotus Biscoff traces its origins back to 1932 in Belgium, and is widely known for its popular caramelized cookie flavor. 

While this year’s launch marks the first-ever collaboration between Krispy Kreme and Biscoff, the doughnut company has partnered with big-name brands before to bring candied confections to stores across the country. Last year, Krispy Kreme teamed up with Twix and Cinnamon Toast in separate campaigns – the former of which included a doughnut with an entire candy bar inside.