Pearl River Mart is set to open a third location at the Museum of Chinese in America in Chinatown.
This comes just one year after opening their second store in Chelsea Market, and two years after re-launching in TriBeCa.
Pearl River Mart was established in 1971 as a way to introduce Chinese culture to New Yorkers, and is known for selling accessories, housewares, furniture and more.
The new location will feature a curated collection of items, including rotating merchandise from up-and-coming Asian American designers and makers.
It will also feature limited edition memorabilia that hold great meaning in Chinese American culture.
The store is scheduled to open in time for Lunar New Year, which lands on February 5.