The iconic New York toy store FAO Schwarz is coming to life again, just in time for the holiday season.

It is expected to re-open in November at a new location at Rockefeller Center.

FAO Schwarz closed in 2015, but the brand has since been acquiried by a California-based firm.

The new store will be staffed with product demonstrators, magicians and workers in costumes, and it will also feature a version of the giant piano made famous by Tom Hanks' movie "Big."