NEW YORK — “The Most Interesting Man in the World” is giving up beer for tequila.
Actor Jonathan Goldsmith appeared as the sophisticated, eccentric and worldly pitchman for Dos Equis beer for nearly a decade. He’s now promoting Astral Tequila.
In a new ad, the 78-year-old Goldsmith nods at his Dos Equis days by raising a glass of tequila and saying, “I told you I don’t always drink beer.”
Dos Equis announced Goldsmith’s departure from the long-running ad campaign last year. It has continued the campaign with a younger actor.
Lines from some of Goldsmith's most memorable ads:
- “He lives vicariously through himself“
- “His 10-gallon hat holds 20 gallons”
- “In museums, he is allowed to touch the art“
- “If opportunity knocks, and he’s not at home, opportunity waits“
- “His signature won a Pulitzer”
- “Bigfoot tries to get pictures of him“
- “When he goes to Spain, he chases the bulls”
- “Bear hugs are what he gives bears”
- “Once he ran a marathon because it was ‘on the way'”
- “He is the life of parties that he has never attended“
- “He has inside jokes with people he’s never met”
- “Presidents take his birthday off”
- “He once had an awkward moment, just to see how it feels“
- “His tears can cure cancer; too bad he never cries“
- “He is considered a national treasure in countries he’s never visited”