A first of its kind immersive sports festival will take over the Javits Center this weekend.

Fanatics Fest will bring together athletes, collectibles, and culture — all under one roof.

Some of the biggest names in sports and entertainment are scheduled to attend, including Tom Brady, Derek Jeter, Kevin Durant, Jay-Z, Jalen Brunson and others.

It’s being put together by Fanatics, a global digital sports platform that includes several businesses such as licensed sports merchandise, trading cards and collectibles, sports betting special events, and more.

Lance Fensterman, CEO of Fanatics Events, joined “News All Day” on Wednesday to discuss the festival.