When Natalie White was a senior in college, she noticed there wasn't a line of basketball sneakers designed specifically for women. This prompted the Manhattan native to take matters into her own hands.

Two years later, at just 24-years-old, she officially launched the first women's basketball brand, Moolah Kicks, built by and for female ballers.

White joined "News All Day" for Women Wednesday to share her journey in creating her historic line of sneakers.