Around the five boroughs, you'll find storefronts featuring the local reporting of the New York Times. 

It's all part of a new initiative designed to highlight the paper's work in that area. Titled "The Truth is Local," the campaign uses physical locations to put emphasis on the work of its community-focused reporters. 

Metro Editor Cliff Levy talks to Pat Kiernan about the future of media, online and beyond. 

"We do a lot of this kind of signature, mission-driven journalism that turns into powerful investigative reporting that has an impact, that causes government to respond, that causes other authorities to respond to our findings," he says. "That's very important to us."