A new piece of art is now hanging in Times Square.


The multimedia piece created by artist Vicki DaSilva hangs 23 stories above the famed "Crossroads of the World".


The work features digital graffiti of the words "Never Sorry", written in homage to Chinese artist Ai Weiwei.


The artist won the "Art Takes Times Square" contest sponsored by the website ArtistsWanted.org.


"It's a once in a lifetime experience and it's absolutely fantastic. It's a New York, New York moment. It's the greatest thing ever," DaSilva said.


"An event like this is a celebration of the city, of the artist within it, of the creative culture that New York City fosters," said Artists Wanted CEO William Etundi Jr.


About 35,000 pieces were submitted to the contest.