A high school student is paving the way for New Yorkers to spread the word about their favorite local businesses through t-shirts, hats and tote bags.

Sebastian Merkatz, a rising high school senior, is the founder of “MerchMojo.”

”MerchMojo” is an online marketplace for custom merchandise that connects New York shops to their customers.  

Merkatz joined “The Rush Hour” on Friday to discuss the online platform.